Gearing up for Post COVID-19 Cellar Door Reopening
The beauty of Five Geese Wines spans across 32 Hectares of vineyards located in the McLaren Vale region of South Australia.
Nestled in the north-eastern end of the Willunga basin, Blewitt Springs lies about 180m above sea level. This slightly higher elevation provides a cooler climate than nearby McLaren Vale and Willunga. With cooler temperatures and moderating afternoon sea breezes, the grapes grown here enjoy a long, even ripening season.
With a dedicated wine club sustaining business through COVID-19, owner Dan Sun is eagerly awaiting the day he can reopen the Cellar Door for tastings.
He shares “Since COVID-19 hit, we’ve been impacted quite a lot. Number one is the cellar door, which we can’t open. It’s really hard to get new customers from a member point of view when the Cellar Door is closed. Normally the Cellar Door is a very important source for us of new club members. If you’ve never tasted a wine, it’s very hard to make a decision to buy a case. Number two is the restaurant. All the restaurants have closed. Our restaurant and bottleshop sales are down 80%.”
While the winery, like many has taken a hit, the ability to continue selling to their wine club with logistics and storage taken care of has been hugely beneficial.
“I’ve done some promotions for our online shop which is exclusively available to our existing club members. We have a really good relationship with WINEDEPOT and Ron has helped me a lot and we’ve had some WINEDEPOT customers order with us at this time.”
“I think when people come out of isolation and restrictions lift, they will re-visit the Cellar Door and restaurant and when they know our wines I’m confident they will continue to buy from our online shop. When combined with the Cellar Door, online is really good, but without the Cellar Door it’s pretty hard. When they taste it, they know it is good, but without knowing the wines it can be challenging.”
“At the moment it is a bit challenging with Australia Post, but when things return to normal, partnering with WINEDEPOT will be hugely beneficial to delivery times.”
“When things return to normal I will run some campaigns and promotions around the delivery times.”