WINEDEPOT – The Perfect Find For a Growing Wine Business
Nestled in the western slopes of the Great Dividing Range at an altitude of 600-700 metres, Corang Estate is an idyllic mountain bushland setting in the Southern Tablelands of NSW.
Owning the estate and dreaming of starting a vineyard for many years before planting their first vines, Jill and Michael Bynon held a combined background in marketing and wine making – the perfect combination for the successful launch of their label, Corang Estate.
With 30 years in the wine industry, studying viticulture and winemaking followed by a career in senior corporate liquor roles – Michael’s palette and passion for wine resulted in immediate success, with Corang Estate winning a trophy for Best Shiraz of Show soon after launching. The essence of Corang Estate is about celebrating the unique wine flavours and cool climate styles of the NSW Southern Tablelands.
Speaking with Jill Bynon on their decision to partner with WINEDEPOT, she says, “discovering WINEDEPOT was a godsend.”
“We applied for ranging in Dan Murphy’s late last year and the process takes a little while to come about, but when we realised we were going to have to quickly deliver orders to a wide range of destinations in July, we needed to recruit a company to help us out.”
“I came across a WINEDEPOT advert in a newsletter and it just seemed to tick all the boxes. We could deliver a pallet of wine to one destination and they took it from there.”
“We’d used courier services for our online orders which was fine at a smaller scale, and managed delivery of local wholesale orders ourselves, but suddenly with a larger number orders coming in from Dan Murphy’s stores everywhere – throughout NSW and QLD as well – we couldn’t possibly have gone around and delivered them all.”
“One day we got 69 orders that we had to fulfil within the week, so we were able to just deliver a couple of pallets to Sydney and WINEDEPOT took care of everything for us. For metro deliveries they’ve been very quick and the process of uploading orders has been really simple.”
“For us, we were really looking for something cost effective. Because we’re smaller, being stocked in Dan Murphy’s means we need to deliver individually to each store rather than their warehouse, which is an extra cost to us, so it was really important to find something both efficient and cost effective.”
With plans to eventually open a cellar door, the duo expects their online orders to increase in the future and are confident they now have the systems in place to manage this growth.