Wine Tourism Australia’s Robin Shaw and Tracy Ayris published a blueprint for developing a strong Direct to Consumer channel in the current issue of Wine Business Monthly magazine. We are so impressed with the article we thought we would share some of the insights with you here. The exhaustive feature takes a deep dive into the nuances of direct to consumer marketing in the current climate with a particular focus on digital strategy. Comments from industry luminaries such as Corrina Wright from Olivers Taranga, Geoff Krieger from Brokenwood, Rob Dolan Wines and Fowles Wines. Insights from leading US wine marketers are also included.
In addition to assessing the impact of Covid19 on cellar door and direct marketing teams’, topics covered in the feature include:
- Tactics for building engagement
- Initiatives to generate sales
- Virtual reality marketing of wine
- Social Media management
- Wine Clubs vs Online Sales
- Ecommerce trends
- Consumer behaviour
- Tips for thriving online
We strongly recommend picking yourself up a copy of WBM https://wbmonline.com.au/shop/wbm-subscription-australia/ and use this feature as a practical guide for building D2C sales over the coming months and years. Wine Tourism Australia also offer numerous online workshops and individual coaching for winery teams. https://winetourismaustralia.com/.