As e-commerce giants such as Amazon continue to set the standard for online shoppers with standard two-day shipping and growing on-demand delivery options, a smaller business can feel the pinch. Consumers now have an expectation around fast, free delivery, however these increasingly expedited delivery timelines are not easily achievable, nor affordable ex Winery.
Implementing an effective e-commerce shipping strategy is one of the most impactful steps you can take to grow your online direct customer business.
While many wine businesses will take a simplistic approach to shipping – like offering free shipping across the board, or a standard delivery fee, understanding customer needs and offering strategic shipping options will create value for customers and improve margins. Data from MetaPack reveals that 96% of consumers will shop again with a business who provided a great delivery experience, from website to checkout, through to receipt of goods.
It is also vitally important to deliver (pardon the pun) on your shipping promise. According to Clutch.co nearly half of consumers (45%) say they are unlikely to continue ordering from a company if it delivers a package late. Providing tracking updates to your customers promotes great service, shows transparency and sets expectations and reduces complaints. Rather than leave someone hanging after they buy your wine, tracking the final mile delivery allows you to remain engaged with your customer through their full purchase journey.
Online Shipping Best Practices
Small businesses can create economies of scale through third-party logistics providers. Many wine businesses can’t meet their customer’s shipping expectations quickly and affordably because they don’t have access to advanced technology that streamlines the process.
WINEDEPOT takes responsibility for direct customer order fulfilment and removes the administrative burden so that wineries can concentrate on what’s really important – making and selling wine. We do this through innovation and technology: