Meet The Team

Dean Taylor

Chief Executive Officer

Originally an architect, Dean established Wine Ark in 2000 a climate-controlled storage business managing over $200m of wine around the country.

In 2003 he launched Wine Exchange an online wine trading platform and The Cellar Club an ultra premium wine club, which were acquired by Cellarmasters in 2009.

In 2010 he founded Cracka Wines a direct-to-consumer marketplace that became one of Australia’s top 50 online retailers. Catering for niche market segments, he also launched Winegrowers Direct and My Wine Guy, before merging those businesses with The Wine Society to form The Wine Collective.

Not one to sit on his laurels, he’s now running WINEDEPOT, a B2B wine trading & logistics platform acquired by DW8 in April 2019.

Named in 50 Stars of Wine and Top 50 People in E-commerce, he’s highly regarded within the wine and online retail communities. His ventures have all been disruptive with a strong technology focus, putting him in an ideal position to lead DW8.

Steven Alexander

Chief Operations Officer

With almost two decades of hands-on operational experience within the logistics and supply chain industry, Steven brings not only extensive general management and operational experience but also significantly bolsters the company’s capability to roll out its innovative supply chain solution both here in Australia and in other global markets.

Steven has held key strategic roles with organizations like Fastway, Damco (part of the A.P Moller Maersk Group) and Americold LLC. Steven holds a Bachelor of Business (Logistics and Supply Chain Management), a Diploma in Logistics Management and is currently completing his Masters of Business Law.

Davide Defendi

Chief Technology Officer

Davide is a leader and entrepreneur, experienced in advancing companies from inception through to sale, across several industries.

Originally a certified software