Wine Depot

WINEDEPOT MARKET completes 2nd stage of rollout, opening in Melbourne

Victoria Roll-out

The Company is pleased to announce that WINEDEPOT MARKET was officially opened to trade buyers located in Melbourne last week.

Melbourne is the second capital city that WINEDEPOT MARKET has been rolled -out in, after the platform went live in Sydney in late May.

Digital Wine’s CEO, Dean Taylor, said the direct-to-trade marketplace was functioning well, and that the trade buyers who had engaged with the platform so far were responding extremely positively to the proposition.

”The evolution of the wine distribution model in Australia is long overdue. Technology has brought vast changes in the way we produce wine and sell to consumers, but in the middle, supply chains and wholesaling are still plagued by inefficiency.”

“The chance to move more of their wine purchasing to a single platform, with a single invoice and single credit account, has been highly attractive to venues and retailers.”

“Customers are trialling the platform and finding a large range of products they already purchase, all in one place, along with a selection of new and interesting wines from some of Australia’s top producers.”

Mr Taylor said that WINEDEPOT MARKET was designed to enable winemakers and distributors to outsource the back end of their business to concentrate on the aspects of their business that delivered most value.

“The initial take-up that we have seen so far has been very encouraging and provides a clear indication of the latent demand for the unique solution that we’ve created. Considering the uncertainty and disruption associated with this wave of COVID-19 lockdown restrictions, I’m extremely proud of what we’ve managed to achieve so far.”

“We identified the need for a comprehensive direct-to-trade platform in the local wine market years ago and launching in our second major city shows we’re closing in on that goal. It’s a significant milestone for the platform and the wine trade more broadly.”