WINEDEPOT has completed the technical integration and onboarding as part of a partnership with Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace.
With 50 million users worldwide, Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level of expertise.
Under the partnership, WINEDEPOT will provide Australian wineries the ability to list their products for sale on Vivino directly without having to set up an account, develop an IT integration, monitor inventory availability or manage order fulfilment.
Instead, their products will be automatically uploaded via WINEDEPOT DIRECT, a new part of WINEDEPOT’s integrated trading and logistics platform, that allows suppliers to sell to customers across a broad range of direct-to-consumer sales channels.
Orders generated from Vivino will be picked, packed and delivered by WINEDEPOT, allowing Vivino’s community of users to purchase across multiple suppliers at the same time while taking advantage of same and next day delivery services in locations where those services are available.
The partnership between WINEDEPOT and Vivino allows producers to generate higher margins and take control of their brand within the rapidly growing sales channel. Currently, the majority of wine sold on Vivino in Australia is through a network of partner retailers.
Launched in 2010 by founders Heini Zachariassen and Theis Søndergaard, Vivino launched its marketplace business in 2015. Last year the company helped 700 independent wine businesses sell over USD 265 million* of wine as consumers around the world shifted en masse to online purchasing. Australia is just one of the 17 countries where Vivino has a marketplace.
Vivino recently announced that it had raised USD 155 million to expand its presence in key growth markets globally and improve its technology.**