The Company is pleased to announce that WINEDEPOT has entered into a partnership with Direct Couriers (Aust) Pty Ltd (Direct Couriers) to develop its dedicated delivery fleet that will be used primarily to fulfil trade and on-demand orders in the major metro areas.
This will allow WINEDEPOT to provide and maintain a superior service level for orders generated via it’s soon to be launched direct-to-trade marketplace, regardless of what levels of congestion are in the broader freight network.
Digital Wines CEO Dean Taylor explains “Over the last 12 months, the massive shift to online purchasing for both businesses and consumers due to COVID-19 has pushed record breaking volumes of freight through the entire Australian supply chain. There were occasions last year when online retail promotions such as Black Friday and Cyber Monday generated so much volume that parts of the network collapsed, leaving deliveries backed up for days.”
“Like everyone else, we were exposed to this last year and it had an impact on our service level and customer relationships. Fortunately, most understood it was beyond our control and accepted the situation, but we need to learn from that experience and find ways to avoid getting caught up in that again.”
“Providing an exceptional last mile experience is critical to the success of WINEDEPOT MARKET and the only way we can avoid orders generated on the platform from getting caught up in general network congestion is to have our own dedicated fleet. Direct Couriers have invested heavily in technology and a reputation of providing one of the highest service levels in the industry. We look forward to working with them over the coming years.”